PEOPLE'S LIBERTY

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People’s Liberty was a five-year philanthropic effort by the Haile Foundation that explored how to change a city by investing directly in its people.

Through multiple grant programs, individuals received funding from the Haile Foundation and mentorship with the People’s Liberty team. By bringing together civic-minded talent, People’s Liberty was able to address challenges and uncover opportunities to transform Cincinnati.

Below are select materials created while a Design Resident at People’s Liberty and an occasional freelancer post-residency. Projects are the newest to the oldest.

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Above: Neon sign inside of People’s Liberty. The neon was designed and produced by a separate collaborator.

5 YEARS, 5 LESSONS

As People’s Liberty was preparing to come to an end, the team wanted to create a report of what they learned over the five years—and encapsulate the memories from it.

The lessons learned address: Space Matters/Space Doesn’t Matter, Money Matters/Money Doesn’t Matter, Change Matters/Stability Matters, You Have the Power/We Have the Power, and Set the Bar High/Don’t Bar the Door. The report is supported by an intro, outro, and case studies of grantees that support their learnings.

To celebrate People’s Liberty, the report was created with five covers that related to each lesson. The report was supported with vibrant hues that riffed off of their grant program colors, clean layouts, and display type.

Below are select spreads from 5 Years, 5 Lessons. The full report is available at People’s Liberty.

GLOBE GRANTS 2.0

In 2018, People’s Liberty expanded their Globe Grants, with a second storefront in Camp Washington—which was intended to give a larger space for installation and to help stimulate development in the neighborhood. The mini-campaign ran under the tagline “Room to Grow,” in reference to People’s Liberty offering two spaces in two neighborhoods.

The look of the campaign was inspired by the process of moving and rearranging.

THE STORYTELLER'S GUIDE

The Storyteller’s Guide was an in-house communication publication for the People’s Liberty team and rotating residents. To keep communication aligned, The Storyteller’s Guide established social media practices, language, and contacts.

To make the content more digestible, color and social icons were used to give it a pop of fun. Despite communications being run by many people over the years, People’s Liberty had a consistent voice.

#WWYD10K CAMPAIGN

For the launch of Project Grants and applications open, People’s Liberty ran a campaign across social and print to get the community excited. The messaging for the campaign was simple and direct, with the hashtag headline #WWYD10K, which stands for, “What would you do with $10K?” 

The campaign was executed with custom lettering that’s designed to be built or pulled apart with infinite possibilities, much like ideas. The overall tone was playful, approachable, and forward-thinking.

LAUNCH NEW IDEAS

Kicking off their first grant cycle year with Project Grants, People’s Liberty wanted to spark interest with flyers distributed throughout the city.

Inspired by the Project Grants icon, a basic flyer was upgraded to be a paper airplane as a playful way to engage with the community. Fly it to a friend, co-worker, or anyone who should be launching a new idea.