FALLON THATCHER

identity
brand
collateral

Identity and collateral designed for Fallon Thatcher, a new storytelling agency that evolved out of PB&J Co. To personify the agency, the identity was created to be modern, minimalist, and slightly playful. The full brand mark paid homage to Cincinnati, the “Queen City.” Additional brand assets included an icon system for the agency’s services and approach.

For the summer launch of Fallon Thatcher, a tropical motif symbolized the turning over of a new leaf. Launch assets included an e-newsletter announcement to existing and prospective clients and a new agency website.

To see the live site or find out more about Fallon Thatcher, visit fallonthatcher.com.